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★★★★★
Finally understood why we were doing decent revenue but somehow still stressed about cash every month.
Sales Savvy Online · Academy
Fix the store you actually have.
Self-paced playbooks for $15K–$200K eCom founders. The same diagnostics, templates and frameworks the SSO team uses inside our Growth Program. For operators who already have data, traffic and customers, and want to stop guessing which lever to pull next.
✓
Honest Gate · If a course won't fit your stage, we'll tell you before you buy.
200+
Brands
$300M+
Client Revenue
$5M+
Ad Spend Managed
36x
Highest ROAS
4x
Award Winner
Course Reviews · Verified Founders
What the founders actually said.
Real reviews from Aussie eCom operators who ran the playbooks on their actual stores.
★★★★★
Did the margin calculator and realised one of our 'best sellers' was barely profitable. That alone paid for the course.
★★★★★
The ads module felt like someone finally explained Meta in English instead of marketer jargon.
★★★★★
We found three obvious leaks on our product pages in the first week. Conversion rate lifted almost immediately.
★★★★★
I've bought courses before. This is the first one that actually made me open my numbers and fix things.
★★★★★
The retention flow templates saved us so much time. We basically plugged them in and customised from there.
★★★★★
Honestly felt a bit attacked by the finance module. In a good way.
★★★★★
The break-even ROAS calculator stopped us scaling campaigns that were secretly losing money.
★★★★★
Short lessons. Straight to the point. No fake entrepreneur waffle.
★★★★★
We recovered more abandoned carts in two weeks than we had in the previous two months.
★★★★★
I finally know which metrics actually matter each week instead of drowning in dashboards.
★★★★★
The CRO course gave us a proper system instead of random 'test button colours' advice.
★★★★★
You can tell this was built by people actually running stores, not just teaching theory.
★★★★★
Made me realise we didn't have an ads problem. We had a numbers problem.
★★★★★
The weekly CEO scorecard became part of our Monday routine almost instantly.
★★★★★
Wish I'd done this before burning five grand on random Meta testing.
★★★★★
We'd been guessing for way too long. This finally gave us structure.
★★★★★
Not fluffy. Not motivational. Just practical fixes that actually move the business.
★★★★★
The kind of stuff you normally only learn after making expensive mistakes.
★★★★★
These courses assume you already know the basics, which honestly was refreshing.
A note from the founder
Why this Academy exists.
If you're already running an eCom store and you're stuck, too many tabs open and not enough profit on the bottom line, you're who we built these for.
Every framework inside the Academy comes straight from our Growth Program playbook.
The same diagnostics our strategists run on clients paying thousands a month. Now self-paced, on your timeline, no retainer.
No 21-day systems. No mentorship. Just the work, in the order it actually matters.
Mareike
Founder & CEO
Founder & CEO
The Courses
Four playbooks. Four bottlenecks.
Each course fixes one of the four problems most $15K–$200K eCom founders are stuck on. Buy the one that's costing you sleep, or buy the bundle and run them in order.
01
Cashflow Code
Fix the money. Know your real margins, cash position, and runway.
The five numbers every eCom founder should look at every week, and the weekly rhythm that turns them into compounding growth.
View course →02
Retention Revenue
Fix repeat rate. Turn one-time buyers into a profitable customer base.
Build the six email and SMS flows every eCom brand needs to turn one-time buyers into a compounding retention engine.
Join the waitlist →03
The Conversion Audit
Fix the store. Find the exact points where buyers drop off.
A seven-day, do-it-yourself store audit that finds the conversion leaks costing you sales and fixes them in order of impact.
Join the waitlist →04
The Ads Playbook
Fix the ads. Stop burning spend on campaigns that never had a chance.
The Andromeda-era Meta ads system for eCom brands under $200K. Signal quality, creative as targeting, weekly rhythm, no agency.
Join the waitlist →Bundles
Three proven combinations.
Most founders need more than one course. Bundle the right ones together, save against the catalogue price, and earn a Validation Sprint credit for the upgrade later.
Most Popular
×2
Foundation Bundle
Know your numbers. Fix your store. The two courses every founder should run before spending another dollar on ads.
+ $100 Validation Sprint credit
View bundle →
×2
Growth Engine Bundle
Fill the funnel. Keep the customer. Profitable acquisition and recovery, side by side. For founders ready to fix the two biggest revenue levers.
+ $150 Validation Sprint credit
View bundle →
Most Popular
×4
Full Stack
The whole SSO playbook, self-serve. Every course, every template, every calculator we have built. Less than two weeks of the Validation Sprint, yours forever.
+ $200 Validation Sprint credit
View bundle →
See All-Access membership
All four courses + every future release, $97/mo on a 12-month commit.
Honest Fit Check
Be honest with yourself before you click buy.
SSO Academy is built for one type of operator. If you're not them, we'd rather you knew now than wasted your money.
Built for you if
- → You run an eCom store doing roughly $15K–$200K/month.
- → You already have ad spend, traffic, and real customers.
- → You can read a Shopify dashboard and don't need someone holding your hand through the basics.
- → You're stuck and want frameworks, not motivation.
Not built for you if
- → You haven't launched your store yet, or you're pre-revenue.
- → You don't have ad spend or traffic to test against.
- → You want a 21-day system or someone to do the work for you.
- → You're after a guru and a mentorship community, not the work itself.
From the Growth Program
Same frameworks. Real numbers.
Academy is the self-paced version of what we run with paying clients. These results come from founders who used the same diagnostics, templates and playbooks now inside these courses.
$47K Months
"SSO didn't just run ads. They rebuilt our whole approach. Showed us the numbers we weren't looking at, fixed the store, then poured fuel on it. Went from $8K months to $47K months in seven months."
36x ROAS
"We'd been running ads for two years with no clarity on what was working. The diagnostic and campaign structure they teach cut our wasted spend in weeks, then scaled us into the highest ROAS month we've ever had."
28% Email Revenue
"The retention flows are the single highest-ROI thing we've done. Abandoned cart alone paid for the program in the first fortnight. We've since built out every flow they teach and email drives nearly a third of our revenue."
Common Questions
The ones you're actually thinking.
Are these live cohorts or self-paced? +
Every course is self-paced. You buy, you unlock, you move through at your own speed. We kept it that way because founders running real stores don't have room in the calendar for Zoom lectures. You get lifetime access and every future update.
Do I really need an existing store to get value from these? +
Yes. Every module ends in an assignment run on your actual business. The CEO Scorecard requires six months of Shopify sales data. The Conversion Audit needs at least 1,000 monthly visitors. Retention Revenue needs 50 plus customers. The Ads Playbook needs a live pixel and conversion history. If you don't have a real store yet, these courses aren't for you, and we'll tell you that before you buy.
What's the difference between a course and the SSO Growth Program? +
The courses teach you to run the SSO system yourself. The Growth Program is our team running it for you. Same frameworks. Different level of leverage. If you have more time than money and like doing the work, start with a course. If you want a senior team executing the plan so you can focus on product, customer, and brand, start with the Validation Sprint. Course credit rolls forward if you graduate up.
What if I'm on WooCommerce, not Shopify? +
The CEO Scorecard, The Ads Playbook, and most of Retention Revenue are platform-agnostic. The Conversion Audit is Shopify-specific because the screen-shares, examples, and checklists reference Shopify admin directly. If you're on Woo, Magento, or custom, you'll still get value but expect to translate a handful of the tactical fixes.
Do I get direct support or feedback on my work? +
The courses are self-serve, so no 1-to-1 feedback is included at this price point. You get the exact templates, calculators, and frameworks the team uses internally, plus screen-share walkthroughs where the tactical stuff matters. If you want hands-on feedback on your numbers, store, or ads, the Validation Sprint is where that lives.
Is there a refund? +
Yes. 14 days, honest refund. If you do the work and the course doesn't deliver what we promised, email [email protected] and we'll refund you. We don't play the "did you complete every module before day 14" maze game. Just be a real person asking in good faith.
Are prices in AUD? +
Yes. All prices are in $AUD. GST applies to Australian customers. International customers are invoiced ex-GST.
When do the courses launch? +
The CEO Scorecard launches alongside the catalogue. Retention Revenue, The Conversion Audit, and The Ads Playbook follow in the months after. Want a heads-up the day enrolment opens? Join the waitlist for any course you're interested in. You'll get first access plus a launch-week discount before public enrolment.
Start here
Don't buy a course. Run a diagnostic first.
The free Break-Even ROAS Calculator takes about 3 minutes. It'll tell you the exact return your ads need to hit for your store to make money. If the number surprises you, you'll know which course to buy next.
No credit card. No spam. Just the number.