Coming Soon
SSO Academy · Course 04

The Ads Playbook.

The Andromeda-era Meta ads system for eCom brands under $200K. Signal quality, creative as targeting, weekly rhythm, no agency.

Hosted by Mareike Niedermeier 6 Modules Self-paced Certificate on completion
First access + lock in 20% off launch
04
What you actually get

Six modules. The Andromeda-era Meta system, end to end. 30 minutes a week to run it.

Old playbooks broke when Andromeda shipped. This is the rebuild. Built for brands spending under $200K a year and still running their own ads.

01

Signal quality + account setup

Pixel, CAPI, EMQ, domain verification, advanced matching. Get this right and the rest is easy. Get it wrong and nothing else matters.

02

Campaign architecture template

One account. Two campaigns. Done. The clean, scalable structure that works on Andromeda. Plug-and-play XLSX template included.

03

Creative Testing Framework + Break-Even ROAS tracker

The creative volumes, the angles, the hooks, the proof structures. Plus the testing tracker that tells you when to scale, when to kill, when to wait.

04

30-minute weekly rhythm + 90-day roadmap

The exact checklist for your 30-minute weekly optimisation. Plus a 90-day roadmap so you know what you're testing next month, not just this week.

Why this exists

Meta changed. The playbooks didn't. That's why your ads are bleeding.

In 2024 Meta shipped Andromeda. The retrieval system that picks who sees your ads got rebuilt from the ground up. Broad targeting now beats narrow. Creative replaces audiences. Budget consolidation matters more than budget splitting.

Most "Meta ad courses" still teach 2021 playbooks. Interest stacks. Lookalike layering. Tight audiences. Andromeda flattens all of it.

The Ads Playbook is the rebuild. One account. Broad. Creative as targeting. Signal quality. The system Meta itself is optimising for.

Creative is the new targeting

Andromeda picks the audience. Your job is creative volume. The course shows you the angles, the briefs, and the testing structure that actually compounds.

Signal is everything

A 10/10 signal stack outperforms a 6/10 budget by 30%+. Pixel, CAPI, EMQ, advanced matching. Module 1 fixes it.

30 minutes a week

If you're spending more than 30 minutes a week inside Ads Manager, you're over-tweaking. The course teaches you what to look at and what to ignore.

What you'll walk away with

By Module 6 you'll be running Meta like a 7-figure brand. On a 5-figure budget.

✓

A 10/10 signal stack wired across Pixel, CAPI, advanced matching, and domain verification.

✓

A clean, Andromeda-aligned campaign architecture live in your ad account. One account. Two campaigns. Scalable.

✓

Your first batch of test creative briefed and ready to ship, using the angles and hooks the playbook teaches.

✓

A break-even ROAS number you can act on, plus the scale triggers and kill rules that stop you from over-tweaking.

✓

A 30-minute weekly rhythm with a printed checklist. The job. Done. Move on with your day.

✓

A 90-day ads roadmap so you know what's being tested next month, not just this week.

Honest check

Built for one specific type of founder.

We'd rather you not buy this than buy it and not finish. Here's the truth on the fit.

This is built for you if
  • You run an eCom brand spending $500 to $15K a month on Meta.
  • You're still running your own ads (or you want to take them back from a freelancer).
  • You can see your Ads Manager but you can't fully read it. Yet.
  • You can give yourself 30 minutes a week to keep the account healthy.
  • You want a system, not "10 hacks for Meta in 2026".
Probably not for you if
  • You haven't installed a Pixel. (Install it first. Run ads for 30 days. Then come back.)
  • You're spending $30K+/month and need a full media buying team. (You need our Growth Program.)
  • You want done-for-you ads. The course gives you the system. It doesn't run the ads for you.
  • You don't want to make creative. Andromeda runs on creative volume. There is no version of this where you don't make ads.
Hosted by

Mareike Niedermeier.

Founder of Sales Savvy Online. Built and sold an eCom brand from her garage to seven figures. Now runs the team that's grown 200+ eCom brands using the same five-pillar Growth Method® this course is built on.

The Ads Playbook is the pointy end of the Acquisition Engine®, distilled into the version you can run yourself. Same architecture our media buyers use on $30K/month accounts. Adapted for $500 to $15K/month spend.

Curriculum

What's inside.

01
Module 1: Foundations
Signal quality and account setup.
  1. 1 Foundations, Signal Quality and Account Setup Pixel, CAPI, EMQ, domain verification, advanced matching. Get this right and the rest is easy. 32 min
02
Module 2: Andromeda
How Meta actually picks who sees your ads.
  1. 1 Andromeda, How Meta Picks Who Sees Your Ads Why broad targeting wins, why creative replaces audiences, why budget consolidation matters. 24 min
03
Module 3: Campaign Architecture
One account. Two campaigns. Done.
  1. 1 Campaign Architecture, One Account, Two Campaigns Advantage+ Shopping and broad prospecting. Done. 28 min
04
Module 4: Creative Strategy
Creative is the new targeting.
  1. 1 Creative Strategy, Creative as Targeting The creative volumes, the angles, the hooks, the proof structures. 30 min
05
Module 5: Testing, Scaling, Killing
The testing loop that compounds.
  1. 1 Testing, Scaling, Killing Break-even ROAS, the test budget, the scale triggers, the kill rules. 34 min
06
Module 6: Weekly Rhythm + Roadmap
Thirty minutes a week. That is the job.
  1. 1 The Weekly Rhythm + 90-Day Roadmap 30 minutes a week. That is the job. Here is what to do in those 30 minutes. 22 min
Reviews

What founders are saying.

$47K Months
"SSO didn't just run ads. They rebuilt our whole approach. Showed us the numbers we weren't looking at, fixed the store, then poured fuel on it. Went from $8K months to $47K months in seven months."
JF · Joy Fenton, eCommerce Founder
36x ROAS
"We'd been running ads for two years with no clarity on what was working. The diagnostic and campaign structure they teach cut our wasted spend in weeks, then scaled us into the highest ROAS month we've ever had."
TF · Thomas F., Growth Program Client
28% Email Revenue
"The retention flows are the single highest-ROI thing we've done. Abandoned cart alone paid for the program in the first fortnight. We've since built out every flow they teach and email drives nearly a third of our revenue."
MF · M. Fox, eCommerce Founder
Common Questions

The ones you're actually thinking.

Are these live cohorts or self-paced? +
Every course is self-paced. You buy, you unlock, you move through at your own speed. We kept it that way because founders running real stores don't have room in the calendar for Zoom lectures. You get lifetime access and every future update.
Do I really need an existing store to get value from these? +
Yes. Every module ends in an assignment run on your actual business. The CEO Scorecard requires six months of Shopify sales data. The Conversion Audit needs at least 1,000 monthly visitors. Retention Revenue needs 50 plus customers. The Ads Playbook needs a live pixel and conversion history. If you don't have a real store yet, these courses aren't for you, and we'll tell you that before you buy.
What's the difference between a course and the SSO Growth Program? +
The courses teach you to run the SSO system yourself. The Growth Program is our team running it for you. Same frameworks. Different level of leverage. If you have more time than money and like doing the work, start with a course. If you want a senior team executing the plan so you can focus on product, customer, and brand, start with the Validation Sprint. Course credit rolls forward if you graduate up.
What if I'm on WooCommerce, not Shopify? +
The CEO Scorecard, The Ads Playbook, and most of Retention Revenue are platform-agnostic. The Conversion Audit is Shopify-specific because the screen-shares, examples, and checklists reference Shopify admin directly. If you're on Woo, Magento, or custom, you'll still get value but expect to translate a handful of the tactical fixes.
Do I get direct support or feedback on my work? +
The courses are self-serve, so no 1-to-1 feedback is included at this price point. You get the exact templates, calculators, and frameworks the team uses internally, plus screen-share walkthroughs where the tactical stuff matters. If you want hands-on feedback on your numbers, store, or ads, the Validation Sprint is where that lives.
Is there a refund? +
Yes. 14 days, honest refund. If you do the work and the course doesn't deliver what we promised, email [email protected] and we'll refund you. We don't play the "did you complete every module before day 14" maze game. Just be a real person asking in good faith.
Are prices in AUD? +
Yes. All prices are in $AUD. GST applies to Australian customers. International customers are invoiced ex-GST.
When do the courses launch? +
The CEO Scorecard launches alongside the catalogue. Retention Revenue, The Conversion Audit, and The Ads Playbook follow in the months after. Want a heads-up the day enrolment opens? Join the waitlist for any course you're interested in. You'll get first access plus a launch-week discount before public enrolment.
Refund policy: 30-day, no-questions-asked refund. Build the account architecture, run the testing loop, and if CPA or ROAS does not improve, ask for a refund.