SSO Academy · Course 01

Cashflow Code.

The five numbers every eCom founder should look at every week, and the weekly rhythm that turns them into compounding growth.

Hosted by Mareike Niedermeier 1 Module Self-paced Certificate on completion
01
What you actually get

Six lessons. Four tools. A weekly rhythm you'll run for the rest of your business.

No fluff. No filler. Every minute earns its place. Built specifically for eCom brands doing $15K to $200K a year who are tired of running on hope.

01

Six on-demand lessons

Roughly 2 hours of focused video, split into short, action-paced lessons. Watch on lunch. Implement that night.

02

Four founder tools

Margin Truth Calculator, 90-Day Cash Flow Forecast, CEO Scorecard Dashboard, Growth Scenarios Calculator. All inside the course. All saved against your account.

03

Templates and worksheets

CEO Scorecard template, 90-Day Cash Flow template, Growth Scenarios model, Weekly CEO Review checklist, Numbers Every eCom CEO Should Know PDF. Yours to keep.

04

Lifetime access + updates

One payment. Lifetime access. Every time we improve a lesson or update a tool, you get it. No subscription. No "introductory" pricing.

Why this exists

Most eCom founders run their brand brilliantly. And their business blindly.

You can name your best-selling SKU off the top of your head. You can spot a bad ad creative in three seconds. You know your brand voice in your sleep.

But ask you what your real contribution margin is this week. Or how many weeks of runway you've got. Or which lever moves the most cash next quarter. And it gets quiet.

That's not a knowledge gap. That's a CEO gap. Cashflow Code closes it in 90 minutes a week.

The 5-number rule

Every brand that compounds runs on the same five numbers. Most founders track 30 and act on none.

Profit vs cash

You can have great profit on paper and run out of money. Profit is opinion. Cash is fact. We track both.

The weekly rhythm

It's not about more data. It's about a 90-minute weekly cadence that turns numbers into decisions.

What you'll walk away with

By Lesson 6 you'll be running your business like a founder who knows.

Your real contribution margin and your real net margin, with a written cost map showing where every dollar goes.

A 90-day cash flow forecast and your runway in weeks, so you stop running the business on hope.

A live CEO Scorecard tracking the five numbers that separate brands that compound from brands that crash.

The ability to read trends, not snapshots, and identify the one lever that moves your business this quarter.

A 90-minute weekly CEO rhythm with a calendar block, a checklist, and a process you can run from week one of the rest of your business.

A way to read your business like an investor would, not like the brand owner trying to keep the lights on.

Honest check

Built for one specific type of founder.

We'd rather you not buy this than buy it and not finish. Here's the truth on the fit.

This is built for you if
  • You run an eCom brand doing roughly $15K to $200K a year.
  • You've got at least six months of sales data behind you.
  • You're tired of guessing whether the business is actually working.
  • You want a CEO operating system, not another marketing course.
  • You can give it 90 minutes, once a week, every week.
Probably not for you if
  • You haven't launched yet. (Build the store first. Come back when you've got data.)
  • You're scaling past $1M a year. (You need a Fractional CFO, not a course.)
  • You want passive learning. This course makes you do the work in your own numbers.
  • You're looking for a magic button. There isn't one. Just better numbers, weekly.
Hosted by

Mareike Niedermeier.

Founder of Sales Savvy Online. Built and sold an eCom brand from her garage to seven figures. Now runs the team that's grown 200+ eCom brands using the same five-pillar Growth Method® this course is built on.

Cashflow Code is the first pillar, The CEO Core®, distilled into the version you can run yourself, on 90 minutes a week, without paying us $4K a month to do it for you.

Curriculum

What's inside.

01
Module 1: The CEO Scorecard
See the business clearly. Run it like a CEO.
Reviews

What founders are saying.

$47K Months
"SSO didn't just run ads. They rebuilt our whole approach. Showed us the numbers we weren't looking at, fixed the store, then poured fuel on it. Went from $8K months to $47K months in seven months."
JF · Joy Fenton, eCommerce Founder
36x ROAS
"We'd been running ads for two years with no clarity on what was working. The diagnostic and campaign structure they teach cut our wasted spend in weeks, then scaled us into the highest ROAS month we've ever had."
TF · Thomas F., Growth Program Client
28% Email Revenue
"The retention flows are the single highest-ROI thing we've done. Abandoned cart alone paid for the program in the first fortnight. We've since built out every flow they teach and email drives nearly a third of our revenue."
MF · M. Fox, eCommerce Founder
Common Questions

The ones you're actually thinking.

Are these live cohorts or self-paced? +
Every course is self-paced. You buy, you unlock, you move through at your own speed. We kept it that way because founders running real stores don't have room in the calendar for Zoom lectures. You get lifetime access and every future update.
Do I really need an existing store to get value from these? +
Yes. Every module ends in an assignment run on your actual business. The CEO Scorecard requires six months of Shopify sales data. The Conversion Audit needs at least 1,000 monthly visitors. Retention Revenue needs 50 plus customers. The Ads Playbook needs a live pixel and conversion history. If you don't have a real store yet, these courses aren't for you, and we'll tell you that before you buy.
What's the difference between a course and the SSO Growth Program? +
The courses teach you to run the SSO system yourself. The Growth Program is our team running it for you. Same frameworks. Different level of leverage. If you have more time than money and like doing the work, start with a course. If you want a senior team executing the plan so you can focus on product, customer, and brand, start with the Validation Sprint. Course credit rolls forward if you graduate up.
What if I'm on WooCommerce, not Shopify? +
The CEO Scorecard, The Ads Playbook, and most of Retention Revenue are platform-agnostic. The Conversion Audit is Shopify-specific because the screen-shares, examples, and checklists reference Shopify admin directly. If you're on Woo, Magento, or custom, you'll still get value but expect to translate a handful of the tactical fixes.
Do I get direct support or feedback on my work? +
The courses are self-serve, so no 1-to-1 feedback is included at this price point. You get the exact templates, calculators, and frameworks the team uses internally, plus screen-share walkthroughs where the tactical stuff matters. If you want hands-on feedback on your numbers, store, or ads, the Validation Sprint is where that lives.
Is there a refund? +
Yes. 14 days, honest refund. If you do the work and the course doesn't deliver what we promised, email [email protected] and we'll refund you. We don't play the "did you complete every module before day 14" maze game. Just be a real person asking in good faith.
Are prices in AUD? +
Yes. All prices are in $AUD. GST applies to Australian customers. International customers are invoiced ex-GST.
When do the courses launch? +
The CEO Scorecard launches alongside the catalogue. Retention Revenue, The Conversion Audit, and The Ads Playbook follow in the months after. Want a heads-up the day enrolment opens? Join the waitlist for any course you're interested in. You'll get first access plus a launch-week discount before public enrolment.
Refund policy: 30-day, no-questions-asked refund. If you do the work in the first two modules and the course does not pay for itself, ask for a refund and we will issue it. Full stop.
Ready when you are

Enrol in Cashflow Code.

$197 AUD. GST inc. Lifetime access. 30-day no-questions-asked refund.

Or get this + every other course on All-Access. See bundles & All-Access →

Cashflow Code
$197 AUD · GST inc.
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