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SSO Academy · Course 03

The Conversion Audit.

A seven-day, do-it-yourself store audit that finds the conversion leaks costing you sales and fixes them in order of impact.

Hosted by Mareike Niedermeier 1 Day Self-paced Certificate on completion
First access + lock in 20% off launch
03
What you actually get

A 7-day, do-it-yourself store audit. One day on. One leak fixed. No agency.

Most store audits cost $3K and take a month. This one costs $297, takes a week, and you'll have shipped fixes by Day 3.

01

Seven day-lessons, one audit a day

35 to 45 minutes a day. Watch in the morning, audit in the afternoon, ship the fix that night. Day 7 and you're holding a finished store.

02

The 8-number Conversion Scorecard

A scored baseline of where your store sits today across the eight conversion numbers that matter. Re-measure on Day 30 and see the lift.

03

Frameworks + checklists

Product Page Rewrite Framework, Trust + Checkout + Mobile Checklists, Shopify Quick-Win Checklist, Leak Map Funnel Audit, 90-Day CRO Roadmap. The lot.

04

The 90-Day CRO roadmap

What you fix this week, this month, this quarter. So you don't run out of CRO ideas when the sprint ends. A re-measurement plan tied to your scorecard.

Why this exists

Your ads aren't broken. Your store is leaking.

You're sending 5,000 visitors a month to a store converting at 1.2%. That's 60 buyers out of 5,000. The other 4,940 came, looked, and left.

You don't need more traffic. You need to stop losing the traffic you've already paid for.

The Conversion Audit shows you exactly where the leaks are. Then walks you through fixing them, in the order that moves the most revenue first.

1.2% to 2.4%

The average eCom site converts at 1 to 2%. The good ones convert at 3 to 5%. Doubling your conversion rate doubles your revenue without adding a dollar of ad spend.

Mobile is 70%

70% of your traffic. Half your conversion. Most stores treat mobile as the shrunken desktop. Day 6 fixes that.

Checkout leaks the most

The last 90 seconds of the funnel is where most stores lose the most. Day 5 audits every step from cart to thank-you.

What you'll walk away with

By Day 7 your store will be measurably better. Not theoretically. Measurably.

✓

A scored, documented baseline across the 8 conversion numbers that matter. So every fix has a number to measure against.

✓

A mapped funnel with your three biggest drop-offs identified, in order of revenue impact.

✓

Your top-selling product page rewritten using the SSO PDP framework. Shipped, not in a Google Doc.

✓

6 to 9 trust elements added to your store. And the ones that backfire removed.

✓

Every checkout step audited and fixed, from cart abandonment to thank-you page upsell.

✓

A mobile-specific punch list with the highest-impact items shipped, not just noted.

✓

A written 90-day CRO roadmap with a Day 30 re-measurement plan, so you know whether it worked.

Honest check

Built for one specific type of founder.

We'd rather you not buy this than buy it and not finish. Here's the truth on the fit.

This is built for you if
  • You're on Shopify, WooCommerce, BigCommerce, Squarespace, or any modern eCom platform.
  • You're running ads (or have organic traffic) but your conversion rate is under 2.5%.
  • You've got at least 3 months of GA4 or platform analytics behind you.
  • You can give 35 to 45 minutes a day for 7 days. Block it in the calendar before you buy.
  • You're willing to make actual edits to your store. Not just take notes.
Probably not for you if
  • Your store hasn't launched yet. (Launch first. Get 30 days of data. Then audit.)
  • You're already converting at 4%+. The fixes still apply, but the ROI is smaller.
  • You want someone else to do the audit and the work. (That's the Growth Program.)
  • You can't get into your Shopify admin without calling your developer. Get access first.
Hosted by

Mareike Niedermeier.

Founder of Sales Savvy Online. Built and sold an eCom brand from her garage to seven figures. Now runs the team that's grown 200+ eCom brands using the same five-pillar Growth Method® this course is built on.

The Conversion Audit is the part of the Acquisition Engine® most founders skip, because it's the unsexy half. Fixing the store, not the ads. The course distils 200+ audits into a 7-day sprint you can run yourself.

Curriculum

What's inside.

01
Day 1: The 7-Day Sprint
One audit a day. Conversion lift in a week.
  1. 1 Day 1, The Conversion Scorecard Your before snapshot, scored across the 8 numbers that matter. 35 min
  2. 2 Day 2, The Leak Map Where you are losing visitors. Step by step. Page by page. 40 min
  3. 3 Day 3, Product Page Rewrite The page that makes or breaks the sale. 45 min
  4. 4 Day 4, Trust Optimisation Strangers do not buy. Trust converts. Stack the proof. 38 min
  5. 5 Day 5, Checkout Optimisation The last 90 seconds of the funnel where most stores leak the most. 40 min
  6. 6 Day 6, Mobile Optimisation 70 percent of your traffic. Half your conversion. Time to fix that. 35 min
  7. 7 Day 7, The 90-Day CRO Roadmap What you fix this month, this quarter, this year. 30 min
Reviews

What founders are saying.

$47K Months
"SSO didn't just run ads. They rebuilt our whole approach. Showed us the numbers we weren't looking at, fixed the store, then poured fuel on it. Went from $8K months to $47K months in seven months."
JF · Joy Fenton, eCommerce Founder
36x ROAS
"We'd been running ads for two years with no clarity on what was working. The diagnostic and campaign structure they teach cut our wasted spend in weeks, then scaled us into the highest ROAS month we've ever had."
TF · Thomas F., Growth Program Client
28% Email Revenue
"The retention flows are the single highest-ROI thing we've done. Abandoned cart alone paid for the program in the first fortnight. We've since built out every flow they teach and email drives nearly a third of our revenue."
MF · M. Fox, eCommerce Founder
Common Questions

The ones you're actually thinking.

Are these live cohorts or self-paced? +
Every course is self-paced. You buy, you unlock, you move through at your own speed. We kept it that way because founders running real stores don't have room in the calendar for Zoom lectures. You get lifetime access and every future update.
Do I really need an existing store to get value from these? +
Yes. Every module ends in an assignment run on your actual business. The CEO Scorecard requires six months of Shopify sales data. The Conversion Audit needs at least 1,000 monthly visitors. Retention Revenue needs 50 plus customers. The Ads Playbook needs a live pixel and conversion history. If you don't have a real store yet, these courses aren't for you, and we'll tell you that before you buy.
What's the difference between a course and the SSO Growth Program? +
The courses teach you to run the SSO system yourself. The Growth Program is our team running it for you. Same frameworks. Different level of leverage. If you have more time than money and like doing the work, start with a course. If you want a senior team executing the plan so you can focus on product, customer, and brand, start with the Validation Sprint. Course credit rolls forward if you graduate up.
What if I'm on WooCommerce, not Shopify? +
The CEO Scorecard, The Ads Playbook, and most of Retention Revenue are platform-agnostic. The Conversion Audit is Shopify-specific because the screen-shares, examples, and checklists reference Shopify admin directly. If you're on Woo, Magento, or custom, you'll still get value but expect to translate a handful of the tactical fixes.
Do I get direct support or feedback on my work? +
The courses are self-serve, so no 1-to-1 feedback is included at this price point. You get the exact templates, calculators, and frameworks the team uses internally, plus screen-share walkthroughs where the tactical stuff matters. If you want hands-on feedback on your numbers, store, or ads, the Validation Sprint is where that lives.
Is there a refund? +
Yes. 14 days, honest refund. If you do the work and the course doesn't deliver what we promised, email [email protected] and we'll refund you. We don't play the "did you complete every module before day 14" maze game. Just be a real person asking in good faith.
Are prices in AUD? +
Yes. All prices are in $AUD. GST applies to Australian customers. International customers are invoiced ex-GST.
When do the courses launch? +
The CEO Scorecard launches alongside the catalogue. Retention Revenue, The Conversion Audit, and The Ads Playbook follow in the months after. Want a heads-up the day enrolment opens? Join the waitlist for any course you're interested in. You'll get first access plus a launch-week discount before public enrolment.
Refund policy: 30-day, no-questions-asked refund. Run the 7 days, apply the fixes, and if your conversion rate does not move, ask for your money back.