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Retention Revenue.
Build the six email and SMS flows every eCom brand needs to turn one-time buyers into a compounding retention engine.
Five modules. Six flows. A 50+ subject line swipe file. A 90-day campaign calendar.
Everything you need to lift email + SMS from 5% of revenue to 30% in 90 days. No agency. No retainer. Built for $15K to $200K eCom brands done losing customers after the first sale.
The Six Flows, built and installed
Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, VIP. Triggers, sequences, and revenue benchmarks for each. Build them once. Earn forever.
Subject Line Mastery + 50+ swipe file
How to write a subject line that opens in under 60 seconds, and 50+ proven hooks you can swipe straight into Klaviyo, Omnisend or Postscript.
The 90-day campaign calendar
12 to 14 campaigns a month, spaced to compound revenue without burning the list. Hooks, audiences, send times, the whole rhythm. Plug-and-play.
Segmentation + Retention Dashboard
The seven core segments that turn list size into revenue. Plus a retention dashboard that tells you, week to week, whether the engine is actually working.
Most brands acquire customers like they're paying retail. And retain them like a free sample.
You spent $40 to acquire that customer. You sent them a confirmation email and forgot they existed.
Then you went back to Meta, paid another $40, and acquired another one. And called that growth.
That's not growth. That's a hamster wheel. Retention Revenue installs the engine that turns one customer into three. Without spending an extra dollar on ads.
For most under-optimised stores, email + SMS is doing 5% of total revenue. Done properly, it does 25 to 35%. The lift is the engine.
The gap between a one-time buyer and a repeat buyer is where 90% of brands die. Six flows close it. We build them with you.
Acquisition is a tax. Retention is an asset. Every customer your flows save is a dollar you didn't have to spend on Meta.
By Module 5 you'll have a retention engine that runs without you.
Six flows built, triggered, and sending in your ESP, with the revenue benchmark you should expect from each.
A subject line system you can run in 60 seconds, plus a 50+ subject line swipe file you'll be pulling from for years.
The next 30 days of campaigns mapped, with hooks, audiences, and send dates locked in.
Your seven core segments built and named so the right message goes to the right person at the right moment.
A 90-day retention roadmap with weekly milestones and a measurement plan you can hand to a VA.
An email channel pulling 25%+ of revenue instead of being the chore you keep avoiding.
Built for one specific type of founder.
We'd rather you not buy this than buy it and not finish. Here's the truth on the fit.
- You run an eCom brand doing $15K to $200K a year.
- You're already on Klaviyo, Omnisend, Mailchimp, ActiveCampaign, or any ESP with flows.
- Email is doing under 20% of your revenue and you know it should be doing more.
- You can spend 2 to 3 hours building flows once and then 60 minutes a week sending campaigns.
- You're sick of "engagement strategies" and want actual revenue.
- You haven't launched yet, or you don't have an ESP set up. Set it up first.
- You're already doing 30%+ of revenue from email. You don't need this.
- You want someone to build the flows for you. That's a Growth Program job, not a course.
- You don't want to write emails. You'll have to. The course gives you the structure, not the keyboard.
Mareike Niedermeier.
Founder of Sales Savvy Online. Built and sold an eCom brand from her garage to seven figures. Now runs the team that's grown 200+ eCom brands using the same five-pillar Growth Method® this course is built on.
Retention Revenue is the third pillar, The Retention Machine®, distilled into the version you can install yourself, without paying us $4K a month to run it for you.
What's inside.
- 1 The Six Flows Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, VIP.
- 1 Subject Line Mastery Open rates are made or lost in the inbox preview pane.
- 1 The Campaign Calendar 12 to 14 campaigns a month, spaced to compound, not exhaust.
- 1 Segmentation The seven core segments that turn list size into revenue.
- 1 The 90-Day Retention Roadmap The build order, the install sequence, and the metrics that prove it works.